# identity.md

## Organization Overview
- **Company Name:** Lafe's Natural BodyCare
- **Mission:** To offer personal care products made with natural & organic ingredients, free from toxins, gluten, and GMOs, while being cruelty-free, based on the belief that what goes on your body, goes in your body.
- **Company Structure and Legal Entity:** Family-owned, B-Corp certified company.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to health, sustainability, ethical practices, and transparency through the production of natural and organic personal care products. Adheres to B-Corp standards, ensuring high social and environmental performance.
    - Relevant links: [About Natural](https://lafes.com/pages/natural), [Our Story](https://lafes.com/pages/story), [B-Corp Certified](https://lafes.com/pages/b-corp-certified)

## Operations & Structure
- **Business Model and Operational Approach:** Develops and sells natural and organic personal care products, focusing on ingredients free from toxins, gluten, and GMOs, and ensuring cruelty-free production.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** B-Corp Certified.